Crucial Influence teaches essential leadership skills for leaders at every level of the organization—from new managers to seasoned executives.
Organizations have used the Crucial Influence Model to improve performance, profitability, safety, service, and more.
Fifteen years ago, Crucial Influence (formerly Influencer) introduced the business world to a bold idea: true leadership depends not on position or personality, but on an understanding of how the world works.
Drawing on 50 years of social science research and the study of leaders around the world, Crucial Influence reveals a method for engaging personal, social, and environmental forces to influence behavior.
The Crucial Influence course expands on the now-famous model of leadership outlined in the book to assist leaders as they attempt to do that which defines leadership: influence others for lasting results.
See the Course Skills and Learning Outcomes
Customize your training with multiple learning formats, public and private courses, and trainer certification.
Leaders on Crucial Influence
More than 300 of the Fortune 500 and nearly half of the Forbes Global 2000 have trusted us to teach them crucial skills.
Based on the New York Times Bestseller
Learning and Development that Works for You
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Newmont Mining experienced 73% fewer serious injuries.
Spectrum Health improved hand hygiene compliance from 60 to 90%.
Children’s Minnesota improved patient satisfaction scores by 10%.
Menlo Innovations reduced hours dedicated to emergencies by 30%.
Michigan’s Department of Human Services improved its customer service rating by 38%.
The Crucial Influence® Model reveals the sources that shape human behavior and teaches a method for using these sources to change behavior.
In-Person
On-Demand
Virtual
Blended
A Global Leader in Leadership Development
Results depend on behavior—and the ability to influence it.
Strengthen your leaders with skills to
influence behavior.
Our mission is to improve the world by teaching people skills to improve themselves.
We've been named a Top 20 Leadership Training Company by Training Industry nine years running.
More than 93% of our clients say they are likely to recommend us to peers.
“The Crucial Influence Model is straightforward, comprehensive, scalable, and effective.”
“After going through Crucial Influence, I began to see the world through the eyes of a leader. The model can be applied to any problem, particularly persistent and resistant problems.”
“I’ve been training since 1987, using national programs as a certified trainer. Crucial Learning's courses are the most engaging and effective I’ve ever seen.”
“The strategies and tools that I learned in Crucial Influence have made a real difference to the way I not only perceive and direct change, but also the results I get.”
Paul Dyer
Paul Morgante
Beth Hannley
Bill Patrick
Director of Human Resources
Elbit Systems
Head of Operational Support
Skandia
Director of Organizational Development
The Everett Clinic
Organizational Development Officer
Michigan Dept. of Human Services
© 2024 Crucial Learning. All rights reserved. Privacy Policy
Give your leaders power to improve with Crucial Influence.
The Crucial Influence® course expands on the famous model of leadership outlined in the bestselling book.
Crucial Influence teaches essential leadership skills for leaders at every level of the organization—from new managers to seasoned executives.
®
Crucial Influence teaches essential leadership skills for leaders at every level of the organization—from new managers to seasoned executives.
Crucial Influence teaches essential leadership skills for leaders at every level of the organization—from new managers to seasoned executives.
Crucial Influence reveals the personal, social, and structural sources that shape human behavior and teaches a method for using these sources to change behavior.
Strengthen your leaders with skills to influence behavior.
Organizations have used the Crucial Influence Model to improve performance, profitability, safety, service, and more.
Newmont Mining experienced 73% fewer serious injuries.
Spectrum Health improved hand hygiene compliance from 60 to 90%.
Children’s Minnesota improved patient satisfaction scores by 10%.
Menlo Innovations reduced hours dedicated to emergencies by 30%.
Michigan’s Department of Human Services improved its customer service rating by 38%.
Results depend on behavior—and the ability to influence it.
Fifteen years ago, Crucial Influence (formerly Influencer) introduced the business world to a bold idea: true leadership depends not on position or personality, but on an understanding of how the world works.
Drawing on 50 years of social science research and the study of leaders around the world, Crucial Influence reveals a method for engaging personal, social, and environmental forces to influence behavior.
The Crucial Influence course expands on the now-famous model of leadership outlined in the book to assist leaders as they attempt to do that which defines leadership: influence others for lasting results.
Based on the New York Times Bestseller
The Crucial Influence course expands on the now-famous model of leadership outlined in the bestselling book to assist leaders as they attempt to do that which defines leadership: influence others for lasting results.
See the Course Skills and Learning Outcomes
Customize your training with multiple learning formats, public and private courses, and trainer certification.
We have learning options for every organization.
In-Person
On-Demand
Virtual
Blended
Global Leader in Leadership Development
Our mission is to improve the world by teaching people skills to improve themselves.
We've been named a Top 20 Leadership Training Company by Training Industry nine years running.
More than 93% of our clients say they are likely to recommend us to peers.
More than 300 of the Fortune 500 and nearly half of the Forbes Global 2000 have trusted us to teach them crucial skills.
Leaders on Crucial Influence
“The Crucial Influence Model is straightforward, comprehensive, scalable, and effective.”
“After going through Crucial Influence, I began to see the world through the eyes of a leader. The model can be applied to any problem, particularly persistent and resistant problems.”
“I’ve been training since 1987, using national programs as a certified trainer. Crucial Learning's courses are the most engaging and effective I’ve ever seen.”
“The strategies and tools that I learned in Crucial Influence have made a real difference to the way I not only perceive and direct change, but also the results I get.”
Paul Dyer
Paul Morgante
Beth Hannley
Bill Patrick
Director of Human Resources
Elbit Systems
Head of Operational Support
Skandia
Director of Organizational Development
The Everett Clinic
Organizational Development Officer
Michigan Dept. of Human Services
®
Ready to Get Started?
Give your leaders power to improve with Crucial Influence.
© 2025 Crucial Learning. All rights reserved. Privacy Policy
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